Cuban Liquor raises $36,000 for Communities In Schools Program

Cuban Liquor, the locally owned retailer of fine spirits and gourmet foods, recently conducted a raffle of rare and highly sought-after bourbons, which raised over $36,000 for Volunteers of America North Louisiana’s student program, Communities In Schools. The funds will be used surround thousands of students in our community, from kindergarten to high school, with wrap-around services, empowering them to stay in school and achieve in life.

 

The bourbon category has experienced explosive growth in the past few years, leaving liquor stores with a difficult decision of how to sell a limited quantity of bottles to a vast customer base. Each year, Cuban organizes a Rare Whiskey Charity Raffle, to fairly sell its allocation of rare bourbons. Customers came to Cuban to purchase $5 raffle tickets for a chance to win the right to purchase bottles including Pappy Van Winkle, the Buffalo Trace Antique Collection, Old Forester Birthday Bourbon, Blanton’s, Weller, and more.

 

The raffle culminated in a Facebook live drawing on March 1st, where customers tuned in to see if they held a winning ticket. Over $36,000 in raffle tickets were purchased, with 100% of the proceeds being donated to Volunteers of America North Louisiana.

 

“Liquor stores across the country are faced with tough choices of how to sell the very limited number of popular bourbons they receive each year,” said Grant Nuckolls, co-owner of Cuban Liquor. “For over a year, we planned this raffle, collecting 150 allocated and rare bourbons. We are committed to selling these products at normal retail pricing, with no so-called ‘secondary’ markups. The response from our customers was overwhelmingly positive – they appreciated a chance to purchase these bottles at a fair price, and they welcomed the opportunity to donate to a local nonprofit in the process.”

 

“We were blown away at the response of our customers, and so thankful we could raise this money for VOA,” noted Andrew Crawford, co-owner of Cuban Liquor. “Carolyn Hammond (the organization’s CEO) and her team make a huge impact by fighting for the health and educational well-being of students in our community.”

 

“Thank you to Grant, Andrew and the many patrons who bought raffle tickets,” said Carolyn Hammond, president and CEO of Volunteers of America North Louisiana. “Your contribution has made such a meaningful difference in the lives of students we serve – thank you again for your kindness and generosity.”

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